Price Is Correct gives you 15 seconds to guess a product's price and rewards proximity without going over. The "without going over" rule is the whole game. A guess that's $5 too low scores; a guess that's $1 too high busts. That asymmetry punishes optimism and rewards a slightly cautious anchor on every product. This guide is about how to anchor properly, why low beats high, what each product category typically costs, and how to handle the 15-second clock without panic-clicking.
Most estimation games are symmetric — closer to the answer is always better. Price Is Correct isn't. Going $20 over a $200 item is a complete bust (zero score). Going $20 under is a near-perfect score. That means your optimal guess is not the price you actually expect — it's a deliberately hedged number that sits below your expected value. If you genuinely believe a product costs around $200, your guess should be roughly $180. If you'd otherwise guess $50, you should enter around $45.
How much to hedge depends on your confidence. Tight confidence (you're sure within 10%) → hedge by 5%. Loose confidence (could be anywhere within 30%) → hedge by 15–20%. Wide confidence (no idea) → hedge by 30%+ and accept a low score over a bust.
The fastest way to estimate a product is to anchor on something similar you've actually bought. If the product is a wireless mouse and you bought one last year for $25, anchor at $25 and adjust for visible quality. A premium-looking mouse → anchor +30% → ~$32. Budget-looking → anchor -20% → ~$20. This is faster and more accurate than trying to estimate from scratch.
Anchoring works best when your reference purchase is recent (under 18 months) and roughly the same category and brand tier. Price Is Correct on Gamezio covers a wide product mix, so build a mental price book of common items: phone case, kettle, sneakers, headphones, dish soap. Two seconds of recall beats five seconds of cold reasoning.
Whatever number you arrive at after anchoring, subtract 5% before entering. That single habit cuts your bust rate roughly in half. The points you give up on the rare overshoots are smaller than the points you save on the busts you avoid.
Most Price Is Correct rounds draw from a few common product categories. Here are typical retail ranges for the categories that show up most. These are average US retail prices and a useful starting point if you have no other anchor.
Electronics:
Clothing:
Food & household:
Beauty:
The math is simple: a guess that's slightly low scores; a guess that's slightly high busts. So even if you have a 50/50 sense of whether your number is too high or too low, you should consciously bias downward. Two players with identical product knowledge will see different long-run scores if one biases up and the other biases down. The downward-biased player wins by a wide margin over 50+ rounds because their bust rate is dramatically lower.
The exception: deeply branded luxury items where the price floor is high. A bottle of premium perfume rarely retails under $50. Anchoring at $30 because you "want to play safe" busts in the wrong direction — you score zero by being too far off. For luxury items, know the floor and don't undershoot it.
Fifteen seconds feels short under pressure. Use them in three phases:
Players who freeze do so because they try to do all three phases simultaneously. Force the linear order and the timer feels generous. Practice rounds on Gamezio use the same 15-second clock so the rhythm transfers cleanly to the daily mode.
Daily mode gives you one guess per product with no replay — a wrong call costs your daily score. Practice mode lets you re-roll endlessly. Use practice mode to drill anchoring on categories you find hard (perfumes, designer clothing, electronics premium tiers) and save daily mode for actual scoring. Don't use daily mode to "test the waters" — every attempt is your real score.
Treat practice as training and daily as competition. The same Price Is Correct engine runs as a standalone site at priceiscorrect.com for unlimited practice rounds outside the daily counter.
One product, 15 seconds, closest without going over. Daily score, practice mode, Hall of Fame leaderboard.
Play Now →Keep a running mental list of three products you bought this week and what you paid. That's it. Players who do this score noticeably higher because their anchoring data is fresh and accurate. Most people forget what they paid for everyday items within 48 hours. Force yourself to remember three a week, build a small price book over a month, and your bust rate drops while your average score climbs by 30–50% versus cold guessing.